Mission Statement

Profiled is a forensic experiment in digital transparency.

Every day, you navigate a web of invisible auctioneers. They bid on your attention in milliseconds, trading vectors of your identity—your location, your device, your behavior—to determine what you see next.

We believe this infrastructure should be visible.

How It Works

This application is designed to "reverse-engineer" the profiling process. When you interact with our content, we use local browser analysis to estimate how an advertising algorithm might categorize you.

We then display these categories back to you in real-time.

Our Commitment

• Radical Transparency: We show you exactly what data is being used.
• Local-First: Your "profile" is calculated on your device. We do not sell your personal data.
• Educational Purpose: The goal is digital literacy. We want you to understand the machinery of the modern web.